The new mark delicately balances history and modernity via the Didone typeface. Strong thicks and thins are a nod to Didone's popularity across fashion lines and magazines. The updated brand strategy emphasizes SMG as a global model management organization, rather than a Seattle-specific agency.
In the modeling industry, legitimacy is a frequent concern for potential clients. The new SMG homepage is transparent and direct in communicating the agency's reputation.
SMG represents a vast amount of talent. Information hierarchy became paramount when reorganizing the site map. A hamburger menu present at the top right assists in guiding users through the categories.
Example of a marketing email template designed through ConstantContact.
Sample Brand Guidelines:
