oVertone Haircare

oVertone is a semi-permanent alternative to permanent hair dye. As a motion graphic designer, I focused primarily on digital and motion design. Deliverables include emails, ads, social posts, and website assets. During product launches, my motion graphic assets helped set the tone in-house video components.

Instagram Posts & Stories:

Instagram is the main stage for smaller beauty brands. oVertone maintains a consistent and clear visual language across social platforms.

Instagram Story Stickers:

I created over 60 stickers for Giphy, leading the project from conception through production. To date, they amassed nearly 10 million views.

Paid Media:

Ads created for web banners, paid social, and full site takeovers.

Emails & Headers:

Creating several emails each week, I managed both live text and imaged-based designs while continuing to evolve brand aesthetic with fresh layouts.

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